Pop-up Primer is a workshop programme designed to develop the retail skills of local creative and food and drink businesses. We’re looking for businesses who would like to join this workshop programme, learn more about incorporating the pop-up format into their retail activities, and develop some of the unique skills that can help make pop-up retail a success.
Hosted at Newcastle University Business School, online and at Sook, a pop-up retail space in the Metrocentre, Gateshead, these hands-on workshops will help boost your visual marketing, product photography, customer interaction and social media skills. You’ll also have an opportunity to have a space to trade within Sook at an exciting retail event on the 10th November. See the below short videos from the first Pop-up Primer workshops and launch event.
Participants must be able to attend the workshops on the following days and times:
- Friday 14th October (9.30am – 2:30pm) at Newcastle University Business School
- Wednesday 2nd November (09:30 – 12:30) Online
- Thursday 10th November at the Sook popup space in the Metro Centre (10am – 7pm, with 3pm – 5pm being an opportunity to trade).
Friday 14th October 9.30am to 2.30pm
Social Media and Marketing with Corinne Lewis-Ward
Sharing a decade of independent retail experience and offering guidance on social media and marketing. This will include an introduction to designing promotional leaflets using Canva, which will then be printed for you free of charge.
Product photography with Sue Todd
Your photography will likely be the first introduction to your products, prospective customers see, it needs to make the right impression. Your imagery can either convert those viewers to sales OR ensure they walk away!
Sue will take you through a host of ideas and tips to illustrate how you can create imagery that attracts attention and drives those all-important sales. Attendees will take away ideas, hints, and tips to create far better imagery for their business.
Wednesday 2nd November 09:30 – 12:30 Online
Five Star Visual Marketing Success and Pop-up Shop Solutions with Ann English
Visual Marketing is the cost-effective silent salesperson all the big brands use. In this experiential workshop Ann will teach you the fundamental Visual Marketing principles based on traditional Visual Merchandising techniques. Ann will then take participants on a visual journey from table top to pop-up shop, by presenting real life examples, success stories and creative solutions. You’ll leave feeling prepped and ready to tackle pop-up retail for yourself!
Thursday 10th November at the Sook, Metro Centre, Gateshead
10:00 – 15:00 Practice all that you have learned about setting up a popup shop in an actual popup space.
Drama Facilitator Viv Wiggins will be on hand to coach your confident customer interactions
15:00 – 19:00 Popup Primer Launch Event
Enjoy an opportunity to have a space to trade and promote your business alongside your cohort, network and meet new audiences.
Image by Denisse Leon on Unsplash