The Pop-up Primer is a workshop programme designed to develop the retail skills of local creative and food and drink businesses. We’re looking for businesses who would like to join this workshop programme, learn more about incorporating the pop-up format into their retail activities, and develop some of the unique skills that can help make pop-up retail a success. Hosted at Sook, a pop-up retail space in Metrocentre, Gateshead. These hands-on workshops will help boost your visual marketing, product photography, and social media skills. Following the workshops, you’ll have an opportunity to observe first-hand the potential of a pop-up shop, as well as promote your business at this exciting retail event. Selected businesses will also get the chance to put their learning in to action with a pop-up event taking place later in 2022.
This project is also supported by Newcastle University’s Faculty of Humanities and Social Sciences’ Participatory Action Research Fund.
Participants must be able to attend the workshops on Monday 9th May, Thursday 19th May and Friday 20th May.
Monday 9th May 2022 – Virtual workshop on Social Media and Marketing with Corinne Lewis-Ward (9am-1pm)
Corinne Lewis-Ward of Powder Butterfly will lead this virtual workshop, sharing a decade of independent retail experience and offering guidance on social media and marketing. This will include an introduction to designing promotional leaflets, that will then be printed for you free of charge.
Thursday 19th May 2022 – Pop-up Primer Launch Night (5-8pm)
The Pop-up @ Sook opens, with a VIP launch event to celebrate. This is the perfect opportunity for you to meet the cohort, network and meet new audiences, and promote your business.
Friday 20th May 2022 – Pop-up Primer In-person Workshops @ Sook Metrocentre (9am-3pm)
Hosted over the course of the day, hands-on workshops will be delivered by Ann English and Sue Todd. These workshops will boost your visual marketing and product photography skills, helping you to make the most of future pop-up opportunities. You’ll also get the chance to see a pop-up shop in action and ask the team questions about their unique experiences. You’ll leave feeling prepped and ready to tackle pop-up retail for yourself!
Saturday May 21st & Sunday May 22nd (optional)
The pop-up at Sook will be open throughout Saturday and Sunday, where you can stop by to peruse the collections and see Corinne from Powder Butterfly in action. This will give you insight into customer service skills, an opportunity to meet and greet visitors, and get useful feedback from customers in-store.