Funded by


Build a Brand Workshop


30th June 2021
2pm - 5pm


Online Via Zoom

About this workshop

The last thing that busy entrepreneurs, practitioners or small businesses want to think about is marketing and branding. Whilst critically balancing time, money, resources and energy in creating amazing new products or services, brand building is often an afterthought or a lessor priority in a to-do list that spans several pages.

The thing is though, brand building is a necessity, not a luxury. It helps your business stand-out in a crowded marketplace, connect with your audience and deliver a message that is consistent and fully representative of your talents, your identity and your values.

In this interactive workshop, we’ll consider the importance of delivering a consistent and recognisable image to your existing or potential new customers, ways to develop your brand and brand image and with a little creativity, techniques to ensure that your marketing communications help your business keep on-message and stand out.

Who should attend?

These sessions are aimed at small businesses, sole traders, entrepreneurs and practitioners across the creative, cultural and digital sectors within County Durham who are wanting to learn practical advice on developing a brand for their business and of the benefits of maintaining a consistent marketing communications message to their audience.

This event is hosted by the Creative Fuse NE project team at Durham University. If you are located outside of the County and unable to find events like this, we may be able to accept a small number of SMEs into this session. So please do sign up and we will be in touch to discuss your eligibility.

About this session

This session will be hosted via Zoom by Durham University’s Creative Fuse NE team. Registered participants will be sent logging in details and instructions a day or two before the event. Participants are encouraged to install the Zoom app on their phone, tablet, and/or laptop. If you require any special accommodation to attend, please complete the request for information on the registration page.

In order to participate in this event, you may be asked to complete an eligibility form as required by our funders.

If you have any questions about this event, or require support in signing-up, please contact Ann Howard, Creative Fuse Coordinator:

We look forward to seeing you at the event!