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CAKE 36: Choose to Challenge Gender Bias in the Creative Industry


Thursday 11 March 2021
10am – 11:30am


Online, via zoom

About this event

This time, we’re switching up the event format to include a panel discussion with inspirational speakers from across the region, followed by an opportunity to take part in breakout peer-to-peer conversations before re-grouping to feedback and ask any questions.

Together we will:

  • Discuss ways to move towards a gender equal industry sector
  • Raising awareness against bias
  • Question stereotypes
  • Share ideas on how we can all help to create an inclusive world, in business and beyond

Chairing the panel, we have Sharon Paterson (Associate Dean at MIMA School of Art and Design at Teesside University and Associate Director of MIMA). Sharon leads the Creative Fuse North East Project for Teesside University and is currently working as part of the Tees Valley Combined Authority Culture and Visitor Economy Task Force which has been established to support the sector through the pandemic.


Hannah Matterson

CEO of Generator North East

Laura Sillars

Director, MIMA

Ila Mehrotra

Assistant Producer / Journalist


Whatever your professional background, this event is designed to support potential by inspiring new conversations and allowing introductions to take place that will enable collaboration. The event will take place on Zoom, the video conferencing platform. You don’t need to have an account but we recommend that you sign up for a free account and use the desktop app.

About CAKE

CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East’s monthly networking event, bringing together businesses, freelancers, academics, charities and creative practitioners from across the Creative, Digital and IT sectors and wider economy. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event’s theme from a variety of different perspectives – in keeping with the event name, attendees enjoy a slice of delicious cake while they network.*

“Not only was the event interesting and enjoyable but, for my company, it was an opportunity to make new connections. It has created new opportunities for Living Archive Limited, at a time in the company’s development where such opportunities are crucial for survival… The CAKE event was a chance to step back for a moment and focus on the bigger picture, and this has been very valuable to me.”

Dr. Nick Williams Founder, Living Archive Limited