Funded by


CAKE 35: Creativity and Innovation in the Food & Drink sector


Tuesday 23 February 2021
10am – 11:30am


Online, via zoom

About this event

Food and Drink is not included in the Creative Industries as officially defined, yet it forms part of the Crafts sector and produces genuine innovations and growth. While the major supermarkets and retailers have been the chief winners from the current Covid crisis, smaller producers have had more mixed experiences, yet still have shown resilience.This may be as a result of the re-discovery of traditional crafted food products, valued by consumers, in which the North East is strong, which can feature traditional products but also a mushrooming of innovative new entrants experimenting with exotic flavours with a North East twist.

Our CAKE on ‘Creativity and Innovation in the Food & Drink sector’ will focus on local and international perceptions and stories of creativity in the sector, and our speakers will share their experiences about developing innovation capacity and what this can mean for collaboration, for organisational impact, and for wider benefit.

Key themes

  • Creative-led innovation
  • Organisation and practice change and development
  • Networks, community collaboration and engagement
  • Enterprise and entrepreneurship
  • Insight, awareness and knowledge
  • Co-development and co-creation


Lee Renforth

Brinkburn St Brewery, Bar and Kitchen

Chris Jewitt

Food and Drink Specialist, DIT and Founder of Food & Drink North East

Silviya Svejenova

Professor of Leadership and Innovation, Copenhagen Business School (CBS), Denmark


Whatever your professional background, this event is designed to support potential by inspiring new conversations and allowing introductions to take place that will enable collaboration. The event will take place on Zoom, the video conferencing platform. You don’t need to have an account but we recommend that you sign up for a free account and use the desktop app.

About CAKE

CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East’s monthly networking event, bringing together businesses, freelancers, academics, charities and creative practitioners from across the Creative, Digital and IT sectors and wider economy. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event’s theme from a variety of different perspectives – in keeping with the event name, attendees enjoy a slice of delicious cake while they network.*

“Not only was the event interesting and enjoyable but, for my company, it was an opportunity to make new connections. It has created new opportunities for Living Archive Limited, at a time in the company’s development where such opportunities are crucial for survival… The CAKE event was a chance to step back for a moment and focus on the bigger picture, and this has been very valuable to me.”

Dr. Nick Williams Founder, Living Archive Limited