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Privacy Policy

Creative Fuse North East is committed to looking after any information that is made available to us when you visit our websites in accordance with data protection law.

This notice outlines what categories of information we retain and how we use it.


This privacy notice applies to the Creative Fuse North East website. If the user leaves the Creative Fuse website and visits a website operated by a third party, the University of Newcastle (as the responsible party for the Creative Fuse North East website) cannot be held responsible for the protection and privacy of any information that users provide when visiting such third-party websites. Accordingly, users should exercise caution and review the privacy statement applicable to the website in question.

Personal data

You don’t have to create an account or provide us with any personal information to access this Creative Fuse North East website. However, we may ask for some personal / business details if you wish to access some of our services, for example:

  • to subscribe to email marketing communications such as online newsletters;
  • to contact us via our website ‘Contact Us’ form;
  • to register for events or to receive information on Creative Fuse programmes, for example information provided by you via the Eventbrite ticket service.

The vast majority of the personal information we hold about you will be obtained via our website’s forms or if you contact us by email. Some of the personal data we store and process may include:

  • biographical information comprising your first name and surname
  • your contact details including email address, your working environment, work address and phone number;
  • your professional activities;
  • current interests and preferences;
  • records of communications sent to you by Creative Fuse North East or received from you;
  • registration and attendance at Creative Fuse North East events.

When you provide us with your contact details you may be asked whether you wish to receive any further communications from us.

We will ensure that all personal data you supply is held in accordance with data protection law. The legal basis for processing your data is the legitimate interests of Newcastle University and specifically its Creative Fuse North East project. In order to deliver and evaluate the project we may share your data with the Creative Fuse partner universities, which are Durham, Sunderland, Teesside, and Northumbria. All partner Universities commit to protecting your data in accordance with GDPR requirements. Our mailing database is held securely on University of Newcastle computer systems and the third-party provider Mailchimp. We do not sell or transfer your data. We may share data with trusted third parties as necessary for delivering the Creative Fuse North East project and the services you have opted in to. This may also include providing information and data to our funders as part of the project’s reporting and compliance with the terms and conditions of our funding.

Up to date details of the University’s Data Protection Officer and how to exercise your rights are provided at


Visits to our website

When you visit our Creative Fuse North East website the following information is received and stored by our web servers: anonymised details of your IP address, browser type and operating system; and the web pages you visited. This data is known as web server logs. We use this information strictly to analyse how the website is used by our visitors and we may archive this information in an anonymous form for research purposes.


‘Cookies’ are text files placed on your computer which help us understand how you use our websites. For more information about how we use cookies, read our cookie notice.


Email Promotions

We are keen to communicate our activities, external activities within the Creative, Digital and IT CDIT sector, latest news and points of excellence with our audience. We do this by providing information through a range of online and offline channels including publications, events, press releases, social media and email. The database is not used for sales or marketing.

In order to do this we have a database that contains personal data collected by the project during the course of our relationship with our stakeholders, staff, students, and beneficiaries. We aim to keep your data up to date and welcome any updates to your details or corrections to any inaccuracies you may wish to provide.

We use your personal data to personalise our communications, improve our services and ensure we work efficiently and effectively.

You can unsubscribe at any time by clicking the link provided in the specific communication, or by contacting the team providing the newsletter/communication.

You have a right to request copies of the personal data held about you by the University. To make a request or to exercise any of your other data protection rights, please contact Creative Fuse North East.

Unless you have requested otherwise, your data is accessible to the Creative Fuse North East team. It is used and processed for a full range of communications and programmes. These include the following communications and promotional activities (by mail, email and telephone):

  • Sending Creative Fuse North East publications;
  • Promoting our services;
  • Notifying you of upcoming events;
  • Promoting opportunities.

Tools may be used to help us improve the effectiveness of our communications with you, including tracking whether the emails we send are opened and which links are clicked within a message.

Lastly, we use data to undertake analysis projects to ensure only effective and relevant communications are sent to you.

We utilise tools and resources to help us understand our stakeholders, staff, students, and beneficiaries and gather information from publicly available resources (eg the electoral register, press, the charity register) to assess the capacity of these groups to support the project.

Creative Fuse Programmes
When you join a creative fuse programme or access bespoke business support, you will be provided with a separate privacy notice for that activity. If you wish to exercise any of your information rights in relation to Creative Fuse programmes, plesae contact Creative Fuse or the Newcastle University Information Governance Office on