Caitlin Ward’s three-month placement opportunity to support Paul Airey Estate Agents’ reinvention of its digital strategy has been made possible thanks to the University of Sunderland’s partnership with Creative Fuse North East, a project unlocking the potential of the creative, digital and tech sectors to drive innovation and growth of the region’s economy.
The CFNE solution provided
Caitlin, 23, from Durham, graduated this summer with a First-Class degree in Media Production, after developing those in-demand digital skills employers are looking to tap into as they embrace digital engagement strategies, the pandemic significantly accelerated.
She explained: “Through my role as Videographer and Brand Development Specialist at Paul Airey Estate Agents I have not only been able to put the skills I learned on my Media Production course at Sunderland into practice, I have also gained new skills and experiences too, which I can carry through my career. The role allows me lots of creative freedom which has helped my transition from student to professional feel seamless. I look forward to further opportunities I know this role will bring me.”
The outcome of CFNE intervention
Paul Airey has a high street city centre office but has embraced a strong online presence and is concentrating on taking the business into the digital marketplace. This involves the creation of videos for the live streaming of property viewings, the development of CGI technology to accompany the Matterport 360 scans for new housing schemes, along with a number of other market leading projects that the business’s in-house media department are currently working on.
Caitlin’s experience highlights the impact Sunderland graduates have in the commercial sector as well as shining a light on the role of Creative Fuse, which is delivered through a unique partnership between the North East’s five universities – Newcastle, Durham, Northumbria, Teesside and Sunderland. Academics work alongside industry, cultural organisations, charities and the public sector, to explore how creative, digital and IT firms can have a sustainable future in the region adding value to the region’s broader employment base.