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Background to Fusion

The concept of Fusion or a ‘Fused Business’ was first developed through the work of a dedicated Creative, Digital & IT (DC&IT) Task Force set-up by the Centre for Industry and Higher Education (CIHE).

The Creative, Digital and IT Task Force, co-chaired by Rona Fairhead and Professor Chris Snowden (University of Surrey) asked how the UK could remain competitive in the growing global markets.

Its final report, The Fuse: Igniting High Growth for Creative, Digital and Information Technology Industries in the UK, emphasised the importance of CDIT industries as a strategic priority alongside STEM.