Digital Networks & Leadership
Equality in Tech
Digital Consumer Identities
Mariann leads the Creative Fuse research team at Durham University. Her research focuses on e-heath, wearable technology and social apps for personal health monitoring, digital networked marketing, and women in leadership positions working in Tech Cities.
Early on in Mariann’s career, she utilised digital interaction research for using in marketing and business development for start-up companies. This work was done in collaboration with the EPSRC (Engineering and Physical Sciences Research Council) and Innovation Media, to understand consumer interaction on user review sites such as TrustedPlaces and TripAdvisor.
Mariann recently secured seed corn funding to develop approaches to understand how leadership is communicated and understood in Tech Cities. This research continues and will feed into new projects to investigate the emergent capabilities of women leaders working in Tech Cities and explore some of the social, cultural, commercial and legal issues to emerge alongside labels like ‘women in tech’ (WIT).
Her latest research examines the use of wearable technologies by runners and the use of consumer networked marketing.