Consumer research and marketing
Consumption and marketing in the arts and creative sectors
Gretchen’s expertise is in consumer research, at the intersection of consumption, markets and the arts. In particular she is interested in how people’s engagement with the arts shapes – and is shaped by – markets, including marketplace technologies.
Intersections, joins, and fusion between people, practices and concepts are where some of the most creative and innovative ideas and practices emerge.
Through Creative Fuse North East we can develop exciting and effective new ways of engaging with the creative, cultural and digital.