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The team which led on the first phase of the Creative Fuse Project.

Mark Adamson

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Mark became Project Director in March 2018, having previously led and coordinated the delivery of the University of Sunderland’s Creative Fuse activity.

As Project Director, Mark leads the central team at Newcastle, providing strategic direction for the project and acting as an interface with key regional and national stakeholders.

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Paul Stewart

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Paul is an artist and researcher based at Teesside University. He will be researching the role that digital tools can have on creative opportunities for collaboration in art making.

Paul is a lecturer in Fine Art and is completing a PhD by practice around the effects of neoliberalism on Higher Education structures and Critical Pedagogy as a methodology in art making.

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Simon McKeown

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Simon McKeown is a Reader in the School of Computing, Media and the Arts at Teesside University. He is an active researcher involved in digital practice and culture, having worked at a senior level in both the broadcast and computer games sector and was excited to join the Creative Fuse team as a creative digital expert.

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Alistair Brown

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Alistair is a part-time postdoctoral researcher at Durham University. He supports innovation projects and collaborates with SMEs in the County Durham area. Through the Durham branch of Creative Fuse, he is developing connections between arts and humanities and heritage, and between arts and crafts practitioners and businesses.

As editor of READ: Research English At Durham,

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Paul Richter

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Paul is running the “Creative Connections” business development strand with Fiona Whitehurst, Mo O’Toole and Anna-Maria Steel.

Paul is a Lecturer in Innovation and Entrepreneurship at Newcastle University Business School. He has been involved in multiple policy and practice-oriented research projects over the last ten years, funded by UK and European funding bodies.

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Jill McKinney

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Jill is part of the Digital Business Innovation Programme. She will be working across the North East in the fastest growing sector, supporting software businesses to grow and develop; helping businesses to establish their needs and delivering innovation programmes and workshops.

Based at Sunderland Software City, Jill is a strong project manager with a proven track record of business engagement,

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Rachel Peacock

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Rachel is the business engagement lead within the Creative Fuse Digital Business Innovation Programme.

She is employed by Generator as the Digital Union Networks & Engagement Manager and has a strong background in building relationships and facilitating collaboration.

Rachel’s knowledge area is in project management and business engagement within the tech and digital sector.

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Elena Gorman

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Elena manages the development and delivery of Northumbria University’s Creative Fuse activity. She is the first point of contact for Northumbria’s Get Ready to Innovate programme, part of the Creative Fuse offer for CDIT SMEs.

Within her wider remit, Elena helps to build collaborative research and contract research project capacity within Northumbria’s School of Design.

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Anna-Maria Steel

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Anna-Maria has been involved in the design, implementation and delivery of Creative Connections, a Creative Fuse project based at Newcastle University bringing innovative approaches to creative enterprises.

Creative Fuse North East allows creative enterprises to establish relationships with the region’s universities and benefit from a wider network of expertise.

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Tamara Gilbert

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Tamara provides project management support in the coordination, administration and financial management of Creative Fuse, liaising with all the partner universities, Steering Group and Advisory Board.

Tamara’s experience includes over 10 years working with small businesses and voluntary organisations in rural areas. She is keen to see the impact that the Creative Fuse project has as universities work with businesses and freelancers in the North East.

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