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The Creative Fuse Advisory Board meets on a bi-annual basis to discuss and plan Creative Fuse activity and impact. It is the highest level of our governance structure, which also consists of an Operational Group and Steering Group.

We are delighted to be able to name leading regional and national figures within the Creative, Digital and IT sector as our Creative Fuse North East Advisory Board Members.

Ed Vaizey

Chairman, Creative Fuse North East Advisory Board

“The growth of the Creative, Digital and IT sector is absolutely vital for the economy. However, as many of these businesses are small ...

Giselle Stewart OBE

Board Member, Creative Fuse North East

As Director of UK Corporate Affairs for Ubisoft, I am primarily focused on ensuring the optimal environment for games development to flourish in the UK, as well as loo...

Jim Mawdsley

Board Member, Creative Fuse North East

As CEO of Generator, Jim Mawdsley oversees the agency’s work to build and strengthen regional music and creative digital businesses.Jim is currently an active board ...

Herb Kim

Board Member, Creative Fuse North East

Originally from Brooklyn, NY, Herb is best known as Founder of the long-running Thinking Digital Conference. The 8th Annual Thinking Digital Conference takes place in...

Phil Jones

Board Member, Creative Fuse North East

Phil Jones is currently Managing Director of Wired Sussex. In this capacity he advises a wide number of digital media companies and oversees the agency’s various pro...

Darren Jobling

Board Member, Creative Fuse North East

As COO of Eutechnyx, Darren Jobling helped build one of the world’s largest independent developers, specialising in racing and driving games.

He established Z...

Lorraine Heggessey

Board Member, Creative Fuse North East

Lorraine Heggessey was the first ever female BBC One controller and is now a lauded keynote speaker, media consultant, and television producer.

Successful and ...

Arwen Duddington

Board Member, Creative Fuse North East


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Laura Dyer

Laura leads the delivery of the Arts Council’s second strategic goal: that everyone has the opportunity to experience and to be inspired by the arts, museums and lib...

David Dunn

Board Member, Creative Fuse North East

David is the current CEO of Sunderland Software City, a nationally recognised technology sector support body.

Prior to this regionally important role David held...

David Docherty

Board Member, Creative Fuse North East

David Docherty is Chief Executive of the National Centre for Universities and Business, and Chairman of the Digital Television Group, the industry body for digital tel...

Frank Boyd

Board Member, Creative Fuse North East

Frank Boyd is Director of the Knowledge Transfer Network leading its programmes in the Creative Industries, the Digital Economy and Design....

Eric Cross

Principal Investigator

Eric has a central role in Creative Fuse, providing strategic direction and leadership along with the core team. He sees bringing the project’s wide range of par...

Helen Ross

Project Manager, Creative Fuse North East

Helen project manages Creative Fuse North East, including operations and delivery, long-term strategy and legacy planning, and project compliance and reporting. She ha...

Jason Legget

Creative Fuse North East Project Director

Jason directs the delivery of the Creative Fuse North East programme, focusing specifically on external engagement, partnership working and innovation projects.