Skip to content

Paul Lancaster

Steering Group Member

Award-winning ‘SuperConnector’, published author, content marketing & social media expert.

Malgorzata Gosia Ciesielska


My research interests focus on cross-section of organisational behaviour and innovation management, and particular areas of hybrid organisations, diversity and cross-p...

Kate Lampitt Adey

Research Assistant

Fusion aims to bring the skills, working practices and values from different sectors together to generate knowledge and innovation.

This project is exciting bec...

Manos Chatzakis

Research Fellow

My focus lies within the context of product, service and strategic design, design-led innovation, social innovation, co-creation and the development of novel design me...

Neil Smith


I believe that design and design-thinking can bring light to complex and wicked problems, both within manufacture, industry, technology and societal issues.

My ...

Huseyin Seker


Big data is transforming almost every aspect of science and the humanities. Turning big data into actionable, personalized and profitable outcome depends on collaborat...

Ed Vaizey

Chairman, Creative Fuse North East Advisory Board

“The growth of the Creative, Digital and IT sector is absolutely vital for the economy. However, as many of these businesses are small ...

Giselle Stewart OBE

Board Member, Creative Fuse North East

As Director of UK Corporate Affairs for Ubisoft, I am primarily focused on ensuring the optimal environment for games development to flourish in the UK, as well as loo...

Jim Mawdsley

Board Member, Creative Fuse North East

As CEO of Generator, Jim Mawdsley oversees the agency’s work to build and strengthen regional music and creative digital businesses.Jim is currently an active board ...

Herb Kim

Board Member, Creative Fuse North East

Originally from Brooklyn, NY, Herb is best known as Founder of the long-running Thinking Digital Conference. The 8th Annual Thinking Digital Conference takes place in...

Phil Jones

Board Member, Creative Fuse North East

Phil Jones is currently Managing Director of Wired Sussex. In this capacity he advises a wide number of digital media companies and oversees the agency’s various pro...

Darren Jobling

Board Member, Creative Fuse North East

As COO of Eutechnyx, Darren Jobling helped build one of the world’s largest independent developers, specialising in racing and driving games.

He established Z...

Lorraine Heggessey

Board Member, Creative Fuse North East

Lorraine Heggessey was the first ever female BBC One controller and is now a lauded keynote speaker, media consultant, and television producer.

Successful and ...

Arwen Duddington

Board Member, Creative Fuse North East

Arwen DuddingtonRead more

Laura Dyer

Laura leads the delivery of the Arts Council’s second strategic goal: that everyone has the opportunity to experience and to be inspired by the arts, museums and lib...

David Dunn

Board Member, Creative Fuse North East

David is the current CEO of Sunderland Software City, a nationally recognised technology sector support body.

Prior to this regionally important role David held...

David Docherty

Board Member, Creative Fuse North East

David Docherty is Chief Executive of the National Centre for Universities and Business, and Chairman of the Digital Television Group, the industry body for digital tel...

Frank Boyd

Board Member, Creative Fuse North East

Frank Boyd is Director of the Knowledge Transfer Network leading its programmes in the Creative Industries, the Digital Economy and Design....

Mariann Hardey

Principal Investigator

I am Joint Director of the Institute for Advanced Research in Computing (iARC), Durham University & Lecturer, Digital Communications, Durham University Business Sc...

Xiaoxian Zhu

Research Associate

Dr Xiaoxian Zhu is a senior lecturer in Human Resource Development at Teesside University.

She is a member of CIPD and a subject examiner of international exami...

Louise Kempton

Senior Research Associate

I’m particularly interested in the role of universities in supporting local growth and innovation and whether the drivers and barriers for businesses in the CDIT sec...

Mersha Aftab

Senior Lecturer in Innovation

Design means business!

My interest is in the role design plays in the strategic innovation process in multinational industries.

My ambition is to fit des...

Jonathan Sapsed

Professor of Innovation and Entrepreneurship

I was Academic Director of Brighton Fuse, which showed the power of Creative-Digital- IT fusion for business growth and innovation.

Our research evidence influe...

Georgios Theodoropoulos


I’m a stout believer in interdisciplinary research as a vehicle to shift mindsets and move from entrenched, siloed thinking to long-term contextual perspectives....

Barry Hodgson

Manager, Digital Institute,

I manage the Digital Institute at Newcastle University where our work spans research, teaching and innovation through engagement with external organisations.


Hilary Noone

Research Administrator

I’m passionate about the concept of Fusion and it’s application within a range of contexts; business, health, history and creative practices.

I particularly...

Heather Robson

Strategic Lead

Working in partnership, collaborating and engaging in the Region is at the heart of my work and central to teaching learning and research making a real difference to p...

Fiona Whitehurst


I have been involved in this project since it was very first suggested that AHRC would like the five universities in the North East to draw on the findings and approac...

Ross Wilson

Research Support Officer

I am inspired by the idea of Fusion as I have seen firsthand how third sector organisations can embrace social enterprise to take their businesses on to the next level...

Ewan Mackenzie

Presently I am a Research Associate on phase of the project which aims to understand the nature of the creative, digital, and IT sectors in the North East of England.<...

Paul Vallance

Research Associate

I’m interested in the use of design and other creative practices across a broad range of economic activities, both inside and outside the CDIT sector.


Nick Holliman

Visualization Lead

Nick Holliman is Professor of Visualization at Newcastle University, he researches the science and engineering of interactive media including the fundamental challenge...

Alan McKinlay

Professor of Human Resource Management, NUBS

I’ve done a lot of research into changes in the television industry; and advertising.

Fusion is a great opportunity to work with the creative sector to produc...

Gretchen Larson

Acting PI

Intersections, joins, and fuses between people, practices, and concepts are where some of the most creative and innovative ideas and practices emerge.

Through F...

Nick Spencer

Senior Lecturer in Design Innovation

When we suspend traditional boundaries of discipline or company or community and the agendas they serve, how might we work together and what could we do?

How ca...

Cathrine Degnen

Senior Lecturer in Social Anthropology

Interdisciplinarity and innovation are powerful sociocultural concepts.

As an ethnographer I am keen to understand better how people in their everyday lives mob...

Audrey Verma

Postdoc Researcher

I am an interdisciplinary social scientist fascinated by how new technologies alter the sociocultural landscape, mediating the ways in which we understand the world ar...

Sharon McDonald

Sharon is a reader at the University of Sunderland and a psychologist who specialises in Human-Computer Interaction. My research focuses on understanding and improvin...

Lynne Hall

Reader, Computing, Engineering and Technology

Lynne Hall is a Professor of Computer Science at the University of Sunderland, and a Fellow of the Higher Education Academy and of the British Computer Society. She ha...

Andrew Richardson

Senior lecturer in Interactive Media and Motion Graphics

Andrew works as a senior lecturer in Interactive Media and Motion Graphics and his background combines both academic and practical work. His research has included exam...

Gerald Moore

Lecturer school of modeern languages and culture

My area of research expertise is human-technology interaction, with a particular emphasis on how our ways of thinking and experiencing the world are transformed by the...

Richard Clay

Professor of Digital Humanities

I firmly believe that collaborations between universities and other sectors mutually benefit all involved, collectively identifying problems that are best addressed to...

Mark Bailey

Director of Innovation Design, Northumbria University

Meaningful innovation happens at the intersection of different disciplines where the knowledge, know-how and expertise of multiple actors comes together around a commo...

Arabella Plouviez

Dean of the Faculty of Arts & Creative Industries

Prof. Arabella Plouviez is Dean of the Faculty of Arts & Creative Industries and Professor of Photography at the University of Sunderland and is Sunderland’s aca...

Claire Bailey-Ross

Research Associate

I am a passionate researcher, project manager and award winning public engager, specialising in digital impact, engagement and user experience in in a cultural heritag...

Hamid Seddighi

Senior Lecturer Business & Management

Hamid is a Senior Lecturer in Business and Law at the University of Sunderland and leader of the University’s Enterprise Research Cluster.

As a Senior lecture...

Savvas Papagiannidis

Chair of Innovation & Enterprise

I am looking forward to testing our innovative clustering methodology in order to map the the Fusion related business clusters.

The findings should provide inte...

Rebecca Strachan

Associate Dean Business & Engagement, Engineering

I am a keen advocate of partnership working and working across different sectors and disciplines, a concept that is at the core of Creative Fuse North East. My researc...

Eric Cross

Principal Investigator

I’m particularly interested in the relationship between universities and the creative, cultural and digital sector in the North East around the model of the civic un...

Paul Watson

We collaborate with companies regionally, nationally and internationally to allow the skills and methods we develop in our research projects to be applied to real-worl...

Mark Adamson

Institutional Lead

Mark has over 15 years practising knowledge working across the creative, cultural and digital sectors and broader knowledge economy. He has operated at senior strategi...

Carl Gregg

Electrical and Design Technician, Sunderland FabLab.

Carl has an interest in a broad range of design areas and has worked for a number of years teaching on various Animation and Design programmes at the University of Sun...

Suzy O’Hara

Innovation Development Executive

Suzy O’Hara is a digital art curator and researcher based at the University of Sunderland. Through her research and her role as Innovation Development Executive for ...

Lee Hall

Academic Lead

Lee’s background is as an experienced multi-platform journalist. He started his career by launching the Liverpool Student newspaper then began a long and continuing ...

Beryl Graham

Academic Lead

Beryl Graham is Professor of New Media Art at the University of Sunderland, and is co-founder of the CRUMB platform for curators of new media art. She has curated the ...

Anthony Eddison

Academic Lead

He is a Principal Fellow of the Higher Education Academy, a Fellow of the Royal Society of Arts and a member of the Royal Television Society and the Design Research So...

Erin Dickson

Manufacturing and Design Technician, Fablab Sunderland

Erin trained as an architect before moving to glass, and then on to digital technology. She has experience in digital drawing, modelling and production, and enjoys wor...

Helen Ross

Project Manager

Combining different approaches and different disciplines is a risk, but through challenge and disruption we learn, explore and innovate. If we take risks, fail fast an...

Jason Legget

Project Director CFNE

I’m passionate about the concept of Fusion within businesses because I have seen it directly impact not only on productivity, innovation and the bottom line, but mor...