CAKE 37: Data and Creativity
This CAKE event focuses on how data and creativity intersect and how both can be used to improve business, research, and the creative sector.
Date: Thursday 22nd April
Time: 10am – 11:30am
- How do we work with data more creatively?
- In what ways can we be more creative with how we generate data?
- What ways can we bring more data into our creative work?
Solving questions like these can propel your creative and business practices forward and is something we’ll explore during this upcoming Collaboration and Knowledge Exchange (CAKE) event, brought to you by Creative Fuse NE.
Whilst data is pervasive and widely engaged with across the creative sector, there are still gaps in adoption and concerns over how to best use it. And while data-driven businesses and academic researchers use data to move their work forward, there remain novel and creative ways to rethink, adapt, or innovate how to use data,
Join us for a thought-provoking CAKE where we’ll hear about recent developments in academic research, the cultural sector, and the tech industry that help inform the intersection between data and creativity. We’ll explore not only the handling of data but also innovative ways that you can generate it. We’ll also present a series of provocations to get your thoughts on what matters most when considering data and creativity.
Dr Mike Nicholson, Professor, Durham University Business School
Mike joined the University full-time in 2001, following a successful career in the fast-moving consumer goods sector. He continues to work with a number of leading FMCG brands, delivering applied research projects and an award-winning style of teaching that fuse academic rigour with real-world business practice.
An evolutionary psychologist, Mike is interested in consumer interactions with the products and services of everyday life, and with the marketing of those products and services. There are two distinct streams to this work. The first investigates how consumers respond – psychologically and physiologically – to the shopping environment and the ways in which those largely unconscious responses are shaped by the brain’s evolutionary heritage. The second and more controversial stream focuses on the so-called ‘dark side’ of consumer behaviour, exploring the evolutionary origins of a range of potentially problematic consumption practices such as counterfeiting, compulsive buying, shoplifting, and participation in deviant leisure activities. A recurrent theme throughout both streams of work, however, has been the specific issue of psychological sex differences and the biological bases of female and male consumer choice variations.
Mike contributes to a number of modules in consumer psychology across the School’s undergraduate and postgraduate portfolios. Externally, in addition to recent projects with brands such as Samsung, Jack Daniels, Vodafone, NEXT and Urban Decay, he works with organisations such as AASCB International, the Chartered Association of Business Schools and the UK National Commission for UNESCO. Mike is also External Examiner for behavioural sciences at Warwick Business School.
Jess White, Project Co-ordinator: Engaging Audiences , The Bowes Museum
Jess is the Project Coordinator for Engaging Audiences at The Bowes Museum. Jess has worked in the arts, culture and heritage sector since 2011 after I graduated with a BA in Fine Art and has a background in delivering participatory art projects for a range of audiences, including freelancing as an artist, working as the Education Coordinator for Signals Film and Media charity in Essex and working freelance to project manage large-scale events on behalf of arts organisations including Tate. Jess has also worked abroad with the British Council in India teaching contemporary British and Indian Art and in Brazil on an artist residency with Tate Collective. Jess loves to collaborate with artists, audiences and partners. You can learn more about the work Jess has been delivering at The Bowes Museum by visiting this website.
Chris Kennelly, Founder, Cievert
Chris moved to the North East just over 20 years ago and has spent his career in the health sector. He graduated as a Therapeutic Radiographer in 2000, working in oncology, before moving onto healthcare commissioning. In 2011 he founded Cievert, a digital healthcare company that develops innovative software to improve clinical pathways – From shorter waiting times for cancer treatment through to covid vaccination appointments. Cievert is currently working with Durham University Computer Science Department to see whether medical data can be used to predict adverse medical events such as treatment side effects.
Whatever your professional background, this event is designed to support potential by inspiring new conversations and allowing introductions to take place that will enable collaboration. The event will take place on Zoom, the video conferencing platform. You don’t need to have an account but we recommend that you sign up for a free account and use the desktop app.
Register your place via eventbrite here.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East’s monthly networking event, bringing together businesses, freelancers, academics, charities and creative practitioners from across the Creative, Digital and IT sectors and wider economy. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event’s theme from a variety of different perspectives – in keeping with the event name, attendees enjoy a slice of delicious cake while they network.*
“Not only was the event interesting and enjoyable but, for my company, it was an opportunity to make new connections. It has created new opportunities for Living Archive Limited, at a time in the company’s development where such opportunities are crucial for survival… The CAKE event was a chance to step back for a moment and focus on the bigger picture, and this has been very valuable to me.”
[Dr. Nick Williams Founder, Living Archive Limited]
*[when we return safely to in-person events]
[IMAGE CREDIT: “Cydonia Mensae topography” by europeanspaceagency is licensed with CC BY-SA 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/2.0/]