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Exploring Possibility Connecting Creativity


Creative Fuse North East – unlocking the true potential of the creative, digital and tech sectors to drive innovation & growth of the region’s economy.


Delivered through a truly unique partnership between the North East’s five universities – Newcastle, Durham, Northumbria, Sunderland and Teesside. Academics will work alongside industry, cultural organisations, charities and the public sector, to explore how creative, digital and IT firms can have a sustainable future in the region adding value to the region’s broader employment base.

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Innovation support for North East businesses

Browse our opportunities

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The New Project Report on the CDIT sector in the North East

Read about our outcomes

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The most comprehensive survey of its kind in the North East

Read about our research

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'This partnership of five universities has the potential to make a real and long lasting impact on these businesses, the wider region and provide a real boost to its economy.”

Working with the region's Smart Specialisation Sectors

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"...CAKE had amongst the greatest long term impact; some amazing collaborations emerged over Victoria sponge"

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  • CAKE Mix: Space, Place & Location Data

    Thursday 25th April saw our 30th Collaboration and Knowledge Exchange event – ‘Space, Place and Location Data’, housed in the Enterprise Suite at Sunderland’s Hope Street Xchange.

    Kicking off proceedings ahead of our main speakers was Richard Duncan from Startup SAFARI. Richard spoke about the upcoming Startup SAFARI event happening 21st-23rd May.

    CAKE Mix: Space, Place & Location DataRead more