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Exploring Possibility Connecting Creativity


Creative Fuse North East – unlocking the true potential of the creative, digital and tech sectors to drive innovation & growth of the region’s economy.


Delivered through a truly unique partnership between the North East’s five universities – Newcastle, Durham, Northumbria, Sunderland and Teesside. Academics will work alongside industry, cultural organisations, charities and the public sector, to explore how creative, digital and IT firms can have a sustainable future in the region adding value to the region’s broader employment base.

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Innovation support for North East businesses

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The most comprehensive survey of its kind in the North East

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Xiaoxian Zhu
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'This partnership of five universities has the potential to make a real and long lasting impact on these businesses, the wider region and provide a real boost to its economy.”

Working with the region's Smart Specialisation Sectors

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"...CAKE had amongst the greatest long term impact; some amazing collaborations emerged over Victoria sponge"

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  • CAKE Mix: Christmas CAKE 2018

    The Innovation Pilots, placement schemes, ERDF workshops, our conference in July, and many other activities have kept us busy over the last 12 months. With this in mind, we wanted to take a moment of reflection, to look back on all that has been “fused” and look ahead to future sustainability and what New Year might hold.

    CAKE Mix: Christmas CAKE 2018Read more