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Exploring Possibility Connecting Creativity


Creative Fuse North East – unlocking the true potential of the creative, digital and tech sectors to drive innovation & growth of the region’s economy.


Delivered through a truly unique partnership between the North East’s five universities – Newcastle, Durham, Northumbria, Sunderland and Teesside. Academics will work alongside industry, cultural organisations, charities and the public sector, to explore how creative, digital and IT firms can have a sustainable future in the region adding value to the region’s broader employment base.

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Innovation support for North East businesses

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The most comprehensive survey of its kind in the North East

Read about our research

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Lynne Hall
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'This partnership of five universities has the potential to make a real and long lasting impact on these businesses, the wider region and provide a real boost to its economy.”

Working with the region's Smart Specialisation Sectors

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"...CAKE had amongst the greatest long term impact; some amazing collaborations emerged over Victoria sponge"

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